Shuruthi Sellamuthu
Founder, Waftr
Waftr, Chennai, India
Runs client delivery and reporting. Certified in Google Analytics and Google Tag Manager.
Your first point of contact at Waftr
Contact
Contact Waftr: Talk to an Analytics Engineer
Tell us which number does not add up: Google Ads against the CRM, leads piling into Direct, tags firing before the banner. The Waftr team replies within one business day with a first read on where the gap starts.
Prefer email? Write to hello@waftr.com; it reaches the same inbox as this form.
Pick the channel that fits what you have
Three ways in, one inbox behind them. Choose by what you can share today.
The form above
Use it when you can name the symptom in a sentence, like Google Ads at 40 conversions while the CRM shows 25 leads. UTM, gclid and GA4 client ID fields travel with it.
Back to the formA 30-minute call
Use it when the gap needs a shared screen: a GA4 exploration, a Tag Manager container or a consent banner you want looked at together. Free, booked on Calendly.
Pick a time on Calendlyhello@waftr.com
Use it for attachments: a GTM container export, GA4 and Google Ads screenshots side by side, or an earlier audit you want a second opinion on.
Write an email
Book a call
What to bring to a 30-minute call
Thirty minutes on Calendly, free and without account access. Bring two numbers that should agree and do not, and we will point to where the gap most likely starts, even when your own developers can close it.
Worth having open
- Google Ads conversions and CRM leads for the same month
- The URL of the form or checkout where leads go missing
- Who manages GA4 and Tag Manager on your side, and the date of the last site release
What happens next
What happens after you get in touch?
A reply comes first. If it helps, we run the free Tracking Scan before a 30-minute call, then agree whether you need an Audit, a Build or nothing yet. A written quote follows only if you go ahead.
- Day 1
We reply
A short note with two or three questions about your setup, or a time to talk.
OutputA real reply - Optional
Free scan
We run the Tracking Scan on your site first, which puts the public tag evidence on the table before the call.
OutputPublic findings - 30 minutes
Call
We look at the gap together and agree whether you need an Audit, a Build or nothing yet.
OutputA clear next step - If you go ahead
Quote
A written quote and a start date for the scope agreed on the call.
OutputSigned scope
How quotes are set
Effort follows the number of sites, GA4 properties and GTM containers, the consent regions, and whether server-side tagging, BigQuery or CRM imports are in scope. No hourly rate; an Audit fee is credited against a Build started within 30 days.
- Tracking AuditQuoted after the call or the free scan7 business days, read-only access
- Tracking BuildScoped from the Audit findingsCore 3 to 4 weeks, Advanced 5 to 8 weeks, Enterprise per project
- Tracking CareBilled monthly3-month minimum, then month to month
Who you talk to
Who reads your message
Shuruthi Sellamuthu and the Waftr delivery team in Chennai, who work with clients in the US, UK and India. AI-assisted analysis gets a certified analyst's review before anything reaches you.
Team experience
13years in digital analytics
10+industries
50+global teams
Certified ExpertsTeam certifications
- Google Analytics
- Google Tag Manager
- OneTrust
FAQ
Before you write: access, quotes and reply times
The free call, account access, how quotes work and what the form sends with your message.
How fast will I hear back?
The next business day at the latest. Messages from the form and from hello@waftr.com land in the same inbox, read by Shuruthi Sellamuthu and the delivery team. The reply either asks two or three questions about your GA4 and Tag Manager setup or offers a time to talk.
Is the first call free?
Yes. The 30-minute call costs nothing and needs no account access. It works as a short session on one gap, such as Google Ads conversions running ahead of CRM leads, and ends with the likely cause and who should fix it, which is sometimes your own developers.
What should I prepare for the call?
Two numbers for the same month that should agree and do not, such as Google Ads conversions and CRM leads, plus the URL of the form or checkout involved. Knowing who manages GA4 and Tag Manager on your side, and when the site last shipped a release, helps narrow the cause.
Do I need to give account access before we talk?
No. The call, an email thread and the free Tracking Scan all work without access; the scan reads only public requests from your URL. Access starts with a Tracking Audit, which asks for read-only access to GA4, Tag Manager, your consent platform and Google Ads for its 60+ checks.
Should I write to you or run the free Tracking Scan first?
Run the free Tracking Scan first if you are unsure what is broken: it checks GA4, Tag Manager and consent on one URL and emails the report. If you already know the symptom, such as Google Ads and the CRM disagreeing, write or book a call and start from there.
How is work with Waftr priced?
Each paid engagement gets a fixed quote, agreed in writing before work starts. The Tracking Audit is quoted after a short call or the free scan, a Tracking Build is scoped from the Audit findings, and Tracking Care is billed monthly with a 3-month minimum. There is no hourly rate.
Why does the form send UTM tags and a GA4 client ID?
Hidden fields pass utm_source, utm_medium, utm_campaign and gclid from the page address, plus your GA4 client ID if you accepted analytics cookies. The CRM can then match the enquiry to its session in GA4 and Google Ads, which keeps it out of Direct. It is the same lead-to-source join Waftr builds for clients.
Do you work with agencies?
Yes. Agencies bring Waftr in for GA4, Google Tag Manager and consent work delivered under their own brand, on partner terms agreed per partnership. Choose Agency partnership in the form above, or read the agency partner program to see how audits and builds run behind your team.