Web Analytics Services
Eight web analytics services covering GA4 infrastructure, GTM implementation, attribution recovery, SEO, AEO, and social media measurement. Waftr finds what is broken and rebuilds it at the infrastructure layer.
Stacks or individual services?
If you know exactly which layer is broken, start with a single service. If the entire measurement infrastructure needs a rebuild, a stack is faster and costs less per outcome.
I know what's broken
Your GA4 is misconfigured, your GTM container needs an audit, or your consent mode is dropping conversion signals. You have a specific problem and need it fixed at the source.
Browse all 8 services →My whole setup needs a rebuild
GA4, GTM, attribution, and reporting are all producing unreliable data. A bundled stack gives you audit, implementation, and governance in a single scoped engagement. Less coordination. Lower total cost than booking each service separately.
Bundle pricing available. Stacks are scoped as single engagements and priced below the sum of individual services.
Why Waftr prices are below the industry standard: Waftr uses AI to handle configuration analysis, event schema mapping, audit documentation, and reporting scaffolding at a fraction of the time a traditional agency bills for those tasks. Every output is reviewed and finalized by a certified analytics engineer. The same expertise at a lower cost per hour billed.
Eight services, each targeting a specific failure point
Start with an audit. Fix what is broken. Every service is scoped and delivered by a certified analytics engineer.
Implementation
GA4 Consulting & Implementation
End-to-end GA4 setup covering data streams, event taxonomy, conversion configuration, and reporting foundations.
Signal Recovery
GA4 Audit and Fix
A structured review of your property. Every broken event, consent gap, and misconfigured conversion documented and repaired.
Infrastructure
GTM Consulting & Implementation
Container architecture, tag sequencing, and server-side GTM deployment. We build a container your team can actually maintain.
Audit
GTM Audit and Fix
Full workspace review to identify redundant tags, slow scripts, and broken trigger logic across your measurement stack.
Visibility
SEO & AI Visibility Analytics
Track organic conversion paths and content structure optimized for both traditional search and AI answer engine citation.
Growth
Conversion Optimization Analytics
Identify user drop-off points using GA4 event data and test hypotheses against actual conversion paths to drive revenue.
Attribution
Social Media Analytics
Cross-platform attribution connecting social engagement to conversion events. Mapping UTM frameworks to actual ROI.
Compliance
Cookie Consent & Web Privacy
Consent mode V2 integration and data residency controls that respect user choice without losing measurement signal.
Why analytics problems are infrastructure problems
Most tracking failures are not reporting problems. They are infrastructure problems that corrupt the data before it reaches any dashboard. A GA4 property with 40% consent rejection and no server-side fallback is not fixable with a better Looker Studio layout. A GTM container with 200 tags and no governance policy cannot produce reliable conversion data, regardless of what the event names say.
Waftr starts at the infrastructure layer: the data stream configuration, the tag execution order, the consent signal flow, the server-side container routing, and the BigQuery export schema. Fix those first. The reporting follows.
Who these services are built for
Waftr's services are structured for companies where broken tracking has a measurable revenue cost. Company size ranges from growth-stage startups to enterprise teams running multi-stream GA4 configurations across several markets.
D2C & E-Commerce
Attribution signal collapsing across paid channels
GA4 Enhanced E-Commerce events firing inconsistently, ROAS data diverging from actual revenue, and cross-channel attribution broken at the UTM level.
SaaS & B2B Tech
GA4 conversion events contradict the CRM
Form submissions, trial signups, and demo requests recorded differently across GA4, HubSpot, and ad platforms. No single source of truth for pipeline attribution.
Fintech & Regulated Industries
Consent mode stripping 40-60% of events
GDPR consent rejection removing conversion signals, with no server-side GTM fallback to recover modeled conversions for Google Ads and Meta.
Enterprise
sGTM migration with no clear architecture
Server-side GTM rollout stalled due to container configuration complexity, data residency requirements, or multi-property GA4 coordination across business units.
Media & Publishing
Organic traffic not connecting to revenue
Search Console data shows impressions and clicks but GA4 cannot map organic sessions to subscription signups or ad revenue events with confidence.
Growth-Stage Startups
No measurement foundation before scaling spend
GA4 installed but not configured beyond pageviews. No event taxonomy, no conversion tracking, and no BigQuery export before paid acquisition ramps up.
Need GA4, GTM, and reporting rebuilt together?
Waftr's analytics stack packages bundle audit, implementation, and ongoing governance into a single engagement scoped to your company's size and data volume. Priced below the sum of individual services and structured to avoid the coordination overhead of booking each layer separately.
Stop Reporting on Broken Data
Most analytics problems are infrastructure problems. Fix the signal first.
Get Your Free Audit