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To see AI Overviews and AI Mode performance in Google Search Console, open Performance, Search results, click the Search appearance filter and choose Generative AI features. The view shows impressions by page, country, device and date for AI Overview and AI Mode citations. Clicks, CTR and query data are not included at launch.
For two years, AI Overviews and AI Mode were the biggest measurement blind spot in search. Pages got cited, traffic patterns shifted, and none of it showed up as its own line in any standard report. One US SaaS client saw organic clicks fall for branded and non-branded terms while impressions held, and the analysis pointed to AI Overviews, with no report to attribute the loss to.
That has changed. Google Search Console now ships a dedicated Generative AI features report. It separates AI Overview and AI Mode performance from regular search results and gives the first concrete look at which pages Google's AI is surfacing. This guide covers where to find it, what is in it, what is missing, and how to use the data without overreacting to it.
Where to find the Generative AI features report
The Generative AI features report lives under Performance, Search results in Google Search Console. Switch the Search appearance filter to Generative AI features to open it. It is currently labelled Beta.
- Open Google Search Console
- Select the property to inspect
- Click Performance, Search results
- Click the Search appearance filter
- Choose Generative AI features
The filter strips out non-AI impressions and shows only data tied to AI Overview and AI Mode citations. If you cannot find it yet, the staged rollout may not have reached your property.
What the Generative AI performance report actually shows
The report shows impressions, top pages, countries, devices and dates. Click data is not included at launch: it is the same dimension set as the standard Performance report, minus clicks and CTR.
In the report
- ImpressionsWhen a citation is scrolled into view or expanded
- PagesWhich URLs surfaced in AI Overviews or AI Mode
- Countries and devicesGeography, plus desktop, mobile and tablet
- DatesDaily impression trend for the window
Not at launch
- Clicks and CTRNo way to measure click-through from citations
- QueriesPages cited, but not the questions behind them
- AI Overview vs AI ModeBoth citation types merged into one number
Date ranges: 7 days28 days3 monthsCustom range
Expect real overlap between your most-cited pages and your top organic pages, but not a perfect match. Pages outside your top organic results can still show up here, which is why the next section compares the two lists.
How to identify your best-performing AI pages
The fastest way to surface AI-cited pages is to sort the Pages tab by impressions while the Generative AI features filter is active. The top URLs are the pages Google's AI is actively pulling from. Then compare that list with the top 20 pages in the standard Performance report.
Before you rewrite a candidate, look at what your outperformers share: where the direct answer sits, how long the page runs and which headings it uses. The pattern on your own site is better evidence than any general rule about AI citations.
How to compare AI visibility to traditional search
Stack the Generative AI features filter against a date comparison to see how your AI surface area is shifting relative to standard search.
- Open the Performance, Search results report.
- Click Add filter at the top.
- Select Search appearance, then Generative AI features.
- Click the Date filter and choose Compare.
- Select Compare last 28 days to previous period.
The chart overlays the two periods. A widening gap between AI impressions and standard impressions usually signals one of two things, and each needs a different response:
Google shows AI results more often for the queries you rank for.
Reformat your existing top-ranking pages for AI citation.Competing content is being cited instead of your pages.
Create new content for the queries you are missing entirely.What is missing from the report
The Generative AI features report does not show clicks, click-through rate or query data at launch. You see which pages were cited, never the questions that triggered the AI response, and AI Overview and AI Mode citations arrive merged into one number.
Add GA4 sessions
Clicks from AI Overviews arrive from google.com, and Google Analytics 4 (GA4) records them as organic sessions. Pair them with impressions.
Export to BigQuery
A BigQuery export of Search Console data keeps daily snapshots and longer trend lines than the interface allows.
Track priority queries
Check a list of priority terms in incognito, or use an AI visibility tracker for query-level coverage.
The clicks gap is the biggest issue. Until Google releases click data for AI citations, attribution stays incomplete. Impressions are useful for tracking surface area, but they cannot prove revenue impact on their own. For the session side, our guide on how to check AI traffic in GA4 covers the AI Assistant channel and a regex channel group for history.
How to use this data without spinning out
Treat the Generative AI features report as a measurement baseline. A few weeks of data is not enough to judge a content strategy, let alone change one.
- Week 0Export the Pages tab for the last 28 days and store it as a baseline snapshot.
- Every weekRe-export the Pages tab to track movement against the baseline.
- OnceTag the top 20 AI-cited pages inside your content tracker.
- OnceCompare that list with an organic ranking export to find the gap.
- ThenPick three pages to rewrite for AEO and measure the change against the baseline.
Avoid reformatting every page after one week of data. The report is volatile in beta: pages drop in and out of citation pools as Google tunes its AI models, and a page with zero impressions one week can get hundreds the next.
