Digital Analytics Blog - GA4, GTM, SEO and Social Media

If your Traffic Acquisition report shows almost no sessions from ChatGPT, Perplexity, or Gemini, your property is almost certainly undercounting. The sessions are arriving....

For two years, AI Overviews and AI Mode were the biggest measurement blind spot in search. Pages got cited. Traffic patterns shifted. And not...

Every Google Analytics 4 (GA4) report has a confidence problem. The number on the dashboard rarely matches what the CRM says, what the ad...

On every Google Analytics 4 (GA4) audit Stephen Smith runs at Waftr, the same pattern shows up. A team set up GA4 in 2023...