The Web Analytics Service Your Marketing Needs.

Waftr sets up world-class web analytics using GA4, Google Tag Manager, BigQuery, and Looker Studio. We implement cookie consent banners to make your website legally compliant with GDPR, CCPA, and other privacy regulations. Waftr also configures your website for SEO, AEO (Answer Engine Optimization), GEO (Generative Engine Optimization), and social media readiness so you capture inbound traffic from every channel. On top of that, we build attribution models and predictive AI pipelines through Vertex AI to help increase your revenue.

Waftr is a team of Google-certified analytics experts with deep technical knowledge across GA4, GTM, BigQuery, SEO, and AEO. Our pricing runs significantly lower than comparable agencies because we use AI productivity tools like Claude Max, Antigravity, ChatGPT, and more to multiply our output. You get senior-level web analytics work at a fraction of the typical agency cost.

Waftr fixes broken GA4 event tracking, misconfigured GTM containers, corrupted attribution paths, consent mode gaps that erase conversions, and duplicate tags that inflate your reports. We also fix technical SEO issues, structured data errors, and Core Web Vitals problems that suppress your search rankings. The result is a website that measures accurately and ranks correctly.

Waftr provides SEO analytics through Search Console analysis, Core Web Vitals monitoring, and technical fixes that drive organic inbound traffic. Our AEO and GEO services structure your content with schema markup and semantic HTML so AI systems like Google AI Overviews, ChatGPT, and Perplexity cite your pages as authoritative sources. More visibility in both traditional search and AI answers means more qualified traffic without ad spend.

Yes. Waftr measures social media ROI through GA4 campaign tracking, UTM parameter governance, and cross-channel attribution. Most companies cannot tell which social posts actually drive revenue because their tracking is broken at the source. We fix the measurement layer first, then connect social platform data to actual conversions in your pipeline.

Waftr implements cookie consent banners with Consent Mode V2 integration, maps regional compliance requirements for GDPR, CCPA, ePrivacy, and TCF 2.0, and configures your GTM container so tags only fire when consent is granted. We also recover the conversion signals that consent rejection normally erases through server-side GTM and measurement protocol.

Attribution recovery identifies and fixes the gaps that cause conversions to be assigned to the wrong marketing channel. Cross-domain tracking failures, UTM stripping, self-referral loops, and consent rejection all misattribute revenue. Waftr restores accurate channel-level reporting so your budget decisions are based on real data, not broken data.

Yes. Waftr connects your GA4 event stream to BigQuery under your GCP project and builds predictive models through Vertex AI. These models forecast conversion probability, identify high-value user segments, and surface revenue opportunities your standard GA4 reports cannot detect. Your data stays in infrastructure you own and control.

Waftr works with SaaS and B2B tech, e-commerce and retail, fintech and banking, EdTech, HealthTech, real estate, media and publishing, travel and hospitality, logistics, and professional services. Broken tracking and missed organic visibility are not industry-specific problems. The measurement and SEO infrastructure follows the same principles regardless of what you sell.

Yes. The free audit reviews your GA4 property configuration, conversion event accuracy, attribution path integrity, and technical SEO baseline. You receive a prioritized findings report showing exactly what is broken on your website and how much signal loss it is causing. No commitment, no sales deck. Just findings.