Your Web Analytics Is Losing Conversions. We Find Them.
25-40% of GA4 conversion data disappears to ad blockers, consent rejection, and GTM misconfiguration. Waftr finds every gap, fixes the infrastructure, and delivers a prioritized roadmap in 5-7 days.
Most GA4 properties are reporting the wrong numbers
The gap between what your analytics reports and what actually happened grows wider every quarter. Three failures drive it, each one with a direct revenue cost.
GA4 conversions don't match your CRM or Stripe
Consent mode rejection removes 30-40% of sessions on most sites. Without server-side recovery those conversions vanish from GA4. Reported revenue drops but actual revenue stays flat. Every budget decision made from this data is wrong.
Paid campaigns look inefficient because attribution is broken
Duplicate GTM tags, misconfigured triggers, and broken cross-domain tracking reassign credit to the wrong channels. Organic looks inflated, paid looks inefficient. Budget cut from the wrong campaigns every sprint.
Your tracking will break without warning
One browser update or consent policy change can break client-side tracking overnight with no fallback. Server-side infrastructure routes data through your own first-party domain so it stays working when external rules change.
Waftr is built for companies where broken tracking has a direct revenue cost
Not every analytics problem needs infrastructure-level work. Waftr is the right fit when all three of these are true.
You spend $10k+/month on paid media but don't trust the attribution GA4 reports back to your channels
Your GA4 conversion count doesn't match your CRM, Stripe, or payment processor. The gap is getting harder to explain
You're on the Google stack (GA4, GTM, BigQuery) and need it to actually work, not a migration to a new platform
If your GA4 went dark tomorrow, would someone on your team be held accountable within 90 days?
If yes, broken tracking has a direct revenue cost for you. That is exactly who Waftr is built for.
Industries we serve
GA4, sGTM, BigQuery, and Looker Studio. One Google-native team covering your entire measurement stack.
Waftr sets up and fixes web analytics using GA4 and server-side GTM, builds reporting dashboards in Looker Studio, recovers attribution signals through BigQuery pipelines, optimizes organic and AI search visibility through SEO and AEO, and measures social media ROI with proper cross-channel attribution.
Everything Waftr builds lives in your Google Cloud environment. Your GA4, your GTM containers, your BigQuery. If you switch consultants or bring analytics in-house, your infrastructure keeps running. Read how Waftr works.
Eight services. Each targets a specific failure point.
Start with an audit. Fix what is broken. Every service is scoped and delivered by a certified analytics engineer.
Signal Recovery
GA4 Audit & Fix
Full property review, severity-rated findings, and a prioritized remediation roadmap.
Explore →Implementation
GA4 Consulting & Implementation
End-to-end GA4 setup covering data streams, event taxonomy, and reporting foundations.
Explore →Audit
GTM Audit & Fix
Container health check, tag accuracy review, redundancy cleanup, performance assessment.
Explore →Infrastructure
GTM Consulting & sGTM
Container architecture, tag governance, and server-side GTM on Google Cloud Run.
Explore →Growth
Conversion Rate Optimization
Funnel analysis, A/B test event tracking, hypothesis testing grounded in GA4 data.
Explore →Visibility
SEO & AEO Analytics
Organic conversion tracking, structured data, and AI answer engine citation measurement.
Explore →Attribution
Social Media Analytics
Cross-platform attribution, UTM governance, campaign tracking connected to real conversions.
Explore →Compliance
Privacy & Cookie Consent
Consent Mode V2, CMP integration, GDPR and CCPA compliance with measurement preserved.
Explore →Stop making budget decisions on broken data
A free GA4 audit surfaces every conversion gap and maps the revenue impact of each one. No commitment. Findings are yours regardless of next steps.
Get Your Free AuditBundled infrastructure packages below the sum of individual services
Each stack maps to a business stage. Audit, implementation, and governance in a single scoped engagement.
Foundation
Clean traffic data, accurate source attribution, and a reporting layer your marketing team can read. The baseline before scaling paid spend.
Growth
For companies fixing attribution gaps. Restores event tracking accuracy, implements Consent Mode V2, and recovers conversion signals lost to browser restrictions.
Enterprise
Full data sovereignty. Events route through server-side GTM, land in BigQuery, and feed predictive models. Your cloud, your data, your rules.
E-Commerce tracking: Enhanced e-commerce events, Merchant Center integration, and SKU-level revenue attribution are implemented as a configuration layer within Growth or Enterprise. Compare all stacks to see what is included at each tier.
How a Waftr engagement works
Four steps. No six-week discovery phase. We start with your data, find what is broken, and fix it.
Audit
Read-only access to your GA4, GTM, and ad platforms. Every event, conversion path, and attribution signal mapped against your actual business model to identify gaps.
Roadmap
Prioritized findings report. Each issue rated by revenue impact, not just technical severity. You know exactly what to fix first and why before a single change is made.
Implementation
Fixes deployed in your GTM container, GA4 property, or BigQuery project. Server-side GTM, consent mode, event restructuring, and dashboard builds all happen here.
Monitoring
Post-implementation validation confirms every fix works. Anomaly alerts in Looker Studio and a 30-day monitoring window catch regressions before they compound.
Frequently Asked Questions
Yes. A free GA4 audit reviews property configuration, conversion accuracy, attribution paths, and consent mode gaps. You receive a prioritized findings report showing exactly where signal loss occurs and its estimated revenue impact. No commitment required to receive the report.
Waftr fixes GA4 event misconfiguration, broken conversion tracking, duplicate tag firing in GTM, cross-domain attribution gaps, consent mode signal loss, and data discrepancies between GA4 and your CRM, payment processor, or BigQuery export. Every fix is documented with severity rating and projected revenue impact.
Attribution recovery restores conversion signals that client-side tracking loses to ad blockers, privacy browsers, and consent rejection. Server-side GTM and Conversion API integrations route these signals through your first-party domain, recovering 25-40% of traffic that would otherwise vanish from GA4 entirely.
Waftr implements Consent Mode V2, integrates CMPs like Cookiebot or OneTrust, configures GDPR and CCPA-compliant data flows through GTM, and deploys server-side consent enforcement for enterprise setups. Analytics continues accurately within the consent boundaries your users set.
Most agencies configure dashboards on top of inaccurate data. Waftr fixes the infrastructure underneath first. AI-assisted workflows validate hundreds of GA4 and GTM configuration points simultaneously, with every finding reviewed by a certified engineer. Deeper coverage, faster delivery, and lower cost than manual-only agency audits.
Waftr implements structured data markup, validates Core Web Vitals, audits technical SEO configuration through Google Search Console, and sets up AEO signals so your content is correctly indexed by traditional search and cited by AI answer engines including ChatGPT, Claude, and Gemini.
If GA4 went dark tomorrow, would someone on your team be held accountable?
That is the signal that Waftr is the right call. A free audit shows you exactly what is broken and what it is costing. No commitment, no sales deck.
Get Your Free Audit