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Deep, actionable guides on GA4, GTM, BigQuery, Looker Studio, and Vertex AI. Learn how to track accurately, and analyze confidently.

Set up reliable analytics architecture with GA4, GTM, and BigQuery, ensuring every event and parameter follows a consistent, scalable structure.
Implement consent frameworks and region-specific privacy controls to maintain accurate data collection while meeting global compliance standards.

Enhance tracking precision using GTM, data layers, and JavaScript to capture key interactions and reduce noisy or redundant events.
Use Looker Studio and SQL to analyze user behavior patterns, identify drop-offs, and optimize campaigns and on-site experiences.

Build predictive, segmentation, and forecasting models using GA4 data in BigQuery and Vertex AI to unlock deeper behavioral insights.
Apply AI-driven outputs to personalize experiences, improve retention, and support smarter business and marketing decisions.