Waftr serves SaaS and B2B tech, e-commerce and retail, fintech and banking, edtech, healthtech, real estate, media and publishing, travel and hospitality, logistics, and professional services. Our analytics infrastructure work applies across any company using Google's marketing and measurement stack.
Analytics Infrastructure
Fix the Signal.
Fix the Signal.
Then Scale the Spend.
Nine services that cover every layer of your Google analytics stack. From the first GA4 event to the BigQuery export that feeds your board deck. No dashboards built on broken data.
Our Services
Every layer of your analytics stack, covered
Each service targets a specific failure point in your measurement infrastructure. Start with an audit. Fix what is broken. Build what is missing.
Foundation
Web Analytics
End-to-end analytics setup covering GA4 configuration, data streams, event taxonomy, and reporting foundations. The infrastructure layer that every other measurement capability depends on.
Learn moreSignal Recovery
Google Analytics Audit
A structured review of your GA4 property, GTM container, and attribution paths. Every broken event, consent gap, and misconfigured conversion is documented with business impact ratings.
Learn moreImplementation
GA Consulting
Hands-on GA4 implementation and remediation. We build your event schema, configure conversion tracking, set up audiences, and connect ad platforms. The fix after the audit.
Learn moreGrowth
Conversion Rate Optimization
Data-driven CRO grounded in GA4 event data, not guesswork. We identify where users drop, test hypotheses against actual conversion paths, and measure lift with statistical rigor.
Learn moreInfrastructure
GTM Consulting
Container architecture, tag sequencing, trigger logic, and server-side GTM deployment. We clean up the workspace, remove dead tags, and build a container your team can maintain.
Learn moreAttribution
Social Media Analytics
Cross-platform attribution that connects social engagement to GA4 conversion events. We map UTM structures, track assisted conversions, and reconcile platform-reported metrics against your actual data.
Learn moreCompliance
Cookie Consent Implementation
Consent mode V2 configuration, cookie banner deployment, and tag firing logic that respects user choices without destroying your measurement signal. GDPR and CCPA compliant from day one.
Learn moreVisibility
SEO & AEO Analytics
Search and answer engine optimization grounded in analytics data. We connect Google Search Console to GA4, track organic conversion paths, and structure content for LLM citation and featured snippet extraction.
Learn moreData Sovereignty
Website Privacy
Full privacy infrastructure covering data collection policies, third-party script audits, server-side processing, and data residency controls. Your tracking stack, compliant and transparent.
Learn more
Service Stacks
Choose the stack that fits your stage
Each stack bundles the services most relevant to your company size, data maturity, and business model. Start where you are, not where you think you should be.
Stack 1
Foundation
For lead-gen and content sites that need clean measurement basics before scaling paid.
GA4
GSC
Looker Studio
Stack 2
Growth
For D2C brands and SaaS companies running paid media that need attribution recovery and consent.
GTM
Event Tracking
Cookie Consent
Stack 3
Enterprise
For SaaS and large enterprises that require data sovereignty, server-side processing, and AI readiness.
sGTM
BigQuery
Vertex AI
Stack 4
E-Commerce
For high-volume retailers that need SKU-level profitability tracking and accurate ad platform data.
Enhanced E-Commerce
Merchant Center
Ads API
Industries We Serve
Analytics infrastructure for companies that depend on accurate signal
Our work applies across any company running Google's marketing and measurement stack. These are the industries where broken analytics creates the most damage.
FAQ
Common questions about Waftr's analytics services
No. Most engagements start with a GA4 audit to identify what is broken. From there, you pick only the services that address your specific gaps. Some companies need a GTM rebuild. Others need attribution recovery or consent mode fixes. We scope based on findings, not packages.
Most agencies build dashboards on top of data they assume is accurate. Waftr works at the infrastructure layer: event configuration, tag sequencing, attribution logic, consent compliance, and data pipeline integrity. We fix the signal before anyone tries to report on it.
Yes. Waftr handles analytics infrastructure while your agency or team handles activation. We provide implementation documentation, GTM container changes, and attribution fixes. Your team or agency consumes clean data through GA4, Looker Studio, or BigQuery without needing to understand the plumbing.
Get Started
Start with a GA4 audit. Fix the signal first.
Tell us about your stack and we will confirm scope within one business day. No discovery calls. No proposal decks. Just the audit your data needs.