Wired is a leading American magazine with the monthly publication for both printed and digital edition of Wired. It covers some prominent topics like economy, politics, and technology etc. The first issue of Wired was launched in the year 1993. Ever since then, the readers of this magazine have only increased.
- Industry: Publication/Media
- Founded: In the year 1993
- Founder(s): Louis Rossetto, Jane Metcalfe and Ian Charles Stewart
- Headquarters: San Francisco, California, U.S.
- Website: https://www.wired.com/
History of Wired
Wired was founded by an American journalist Louis Rossetto, his partner Jane Metcalfe and Ian Charles Stewart. It was launched in the year 1993 at Macworld conference. The initial backing to Wired was provided from an eclectic academic Nicholas Negroponte and software entrepreneur Charlie Jackson. Nicholas Negroponte is a regular columnist from MIT Media Lab. He has also written the book Being Digital. Moreover, the founding designers of Wired are Barbara Kuhr and John Plunkett.
The magazine had won two National Magazine Awards for its design and general excellence in its early four years. Initially, Wired advertised itself as ‘the rolling stone of technology’. The launch of Wired was not an ordinary event, it gained applauds since the beginning itself. The magazine was praised for its originality, vision, innovation and the cultural impact.
Apart from this, associate publisher Kathleen Lyman and Simon Ferguson, Wired’s first advertising manager were also responsible for making the magazine popular through revolutionary ad campaigns. These campaigns were carried out by a diverse group of industry leaders including Intel, Apple computers, Absolut and Calvin Klein.
More about Wired
Several spin-offs of Wired include the Wired UK, Wired Germany, and Wired Italia. The famous Condé Nast Publishing owns the magazine since the 1990s. Wired was followed by companion websites named as HotWired, a book publishing division, HardWired, a Japanese edition and the Wired UK that is a short-lived British edition. Hotwired is also known as Wired News, it was brought on board in October 1994 and the Wired UK was re-launched in the year 2009.
The average reader base of ‘Wired’ ranges between the ages of 30 to 50 with an income level greater than or equal to 75,000.
From the year 1998 to 2006, Wired News and Wired Magazine had separate owners. Wired News is nothing but an online edition of the Wired magazine. It is responsible for publishing the content present in the magazine due to an agreement put into practice when Condé Nast publishing purchased Wired magazine. In 2006, both these platforms were reunited, as Condé Nast has purchased Wired News for $25 million.
Moreover, Wired.com publishes the Vaporware Awards and hosts many other technology blogs on diverse topics including security, transportation, new products, business and video games like the ‘GeekDad’.
Surprisingly, long back in 1996, Louis Rossetto and other heads of the Wired magazine decided to go public with an IPO. However, this attempt had to be withdrawn due to a downfall in the stock market. The internet sector also crashed during the summer of 1996. Even the second attempt of the company to go public was not that successful.