How to Identify the Best Format to Upload and Share Videos

Nowadays it is somewhat convenient to upload and share videos online. However, the one factor that you may want to consider beforehand is the format that the videos are in.

As you’re probably aware some formats are more suitable in certain situations – and it is no different when you’re uploading and sharing videos. In short, depending on how you intend to upload and share your videos, you will need to identify the best format to use.

Uploading to Online Video Platforms

One of the more convenient ways to share videos is by uploading them to online video platforms. That includes social media platforms such as Facebook and Instagram, online streaming platforms such as YouTube, and so on.

The advantage of this method is that you don’t have to worry about the normal impact of the video format in terms of compatibility or compression. Instead, the format that you use should be based on the recommended settings of the platform.

Typically every online video platform has a recommended format and video settings, such as YouTube’s guidelines. Its recommendations normally encompass not only the video container and codec but also the audio container, frame rate, bitrate, and resolution.

Most online video platforms right now recommend the use of MP4 with H.264, but that may eventually change.

Different platforms enforce their recommended settings in different ways. Some are very strict about it and will reject any video that does not comply, while others will simply internally convert it after it is uploaded.

Unfortunately in some cases when videos are converted after they’re uploaded it affects their quality. As a result, regardless of the platform, you should follow the recommended settings that are published.

Sharing Videos via File Transfers or Other Methods

Aside from online video platforms, there are lots of other ways that you could share the actual video files. Some of the more popular options are to transfer the file directly or upload it to a web host or cloud storage platform such as Google Drive so others can download it.

If you are sharing and distributing the actual video file, the main factor that you need to consider when identifying the best format to use is compatibility – so that the people you share it with can play the video without any issues.

Assuming you’re sharing it with the general public, it is best to use a format that is as widely-supported as possible. Right now that happens to be MP4 with H.264, as no other format quite compares to it in that regard.

On the other hand, if you know the people you’re sharing it with, you can check and maybe use a format with better compression, such as MP4 with H.265 (HEVC).

Technically you could share different versions of the video in different formats, but this will generally take up more storage space. On top of that, it may be confusing to people who aren’t that familiar with different video formats, and they won’t know which to choose.

Final Words

After you’ve identified the best format to use, you may need to convert your video to it. That can be done with a video converter, and for example, you can use Movavi Video Converter to learn how to convert MP4 to AVI, MKV, or any other formats you require.

All said and done your goal should be to ensure that your video can be shared and viewed without any issues – and without compromising its quality. Overall that shouldn’t be too hard, seeing as you now know how to identify the best format to use.

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