TikTok, also known as Douyin, is an app that focuses on video-sharing, and it is owned by a company called Bytedance. They host a variety of short-form user videos like education, dance, art, and even fitness. TikTok video duration begins from 15-30 minutes long. However, the app became available after merging with the other social media service, Musical.ly, on the 2nd of August(2018). TikTok also acts as an engaging tool to attract more audiences and increase brand awareness. But the first thing you need to notice is the videos that are about to get posted.
Steps to Get more views on TikTok
Let's get started on how to get more views on TikTok with just five easy-peasy hacks. And they are as follows:
Hack #1 Include Trending Sounds And Effects
Implementing the new trends to the TikTok videos is one of the best ways to get views on TikTok. This means that creating a video and some of the viral effects and sounds can work well for views. In fact, you can trick the TikTok algorithm of low volume when you add new sounds to the videos, which establishes your content to more people.
The TikTok algorithm pushes the content to users, similar to what they have watched in the past. However, most people overlook the trend-related videos to join the trends so that the users can likely see them. Trends come and go on TikTok, and it's better to act upon them when they are in the field. When you miss the trend opportunities at the right moment, it will lead to less watchable viewers, so try taking notice of it.
Hack #2 Collaboration With Other Creators
Collaboration with other creators of the same niche would help you gain fame in a short period. It is essential to engage with the target audience of the TikTok creators that matches your place. This is one of the best ways to get more views for your TikTok video from Bouxtie. Consider an example, Mucinex created a Halloween-theme campaign along with the four TikTok influencers.
One of the best ways to find suitable TikTok creators for your niche is through the creator marketplace. Here, the platform allows users to find the brands that apt their content and collaborate by requesting access to the forum. You can search for the creator based on a wish by filtering them through the country, reach, topic, average views, and e-commerce anchor.
Hack #3 Content Optimization To For You Page
Some still wonder what the For You Page on TikTok means. It is nothing but the first page a user sees whenever they get into the TikTok app. This FYP opportunity could be helpful to reach new people and grow a wide range of communities. And, if you are the one looking to get more TikTok views and go viral, set a goal that you should get featured on the For You page.
TikTok's FYP is also called the app's homepage, which is filled with lots of feeds that are filtered based on the user's interests. The central known fact of this page is that anyone's content can be featured, which means you need not be an established creator or have thousands of followers. Above all, it helps the TikTok algorithm to recognize your content through hashtags, timings and by prioritizing the shorter videos.
How to place your content on the TikTok For You page?
- Use effectual hashtags
- Jump on trends
- Post at peak times
- Be creative on what you chose
- Experimentation on video length
Hack #4 Engagement With Users Of Your Niche
At first, TikTok got recognition for their viral lip-syncing videos in which users can make a video on an existing vocal. But at present, it acts as a home for all types of content. Now, let it be whatever niche you choose to implement, form a clear visual on the goal you love to acquire. If you get clarity on your target audience, look behind the type of content and the creators they follow.
Once you get the idea of what to do with the content, start to build relationships with the users through comments and DM's. Be regular at user engagement about the niche you are following, and by doing so, you'll build a support network for the brand. These implementations can lead to more likes, comments, and shares for the TikTok videos. It would help you to boost your profile and secure more views of the content.
Hack #5 Post Valuable Content On TikTok
Posting valuable content on TikTok is one of the effective ways that increase your TikTok views. Suppose you have spent a lot of time on the TikTok app. In that case, you will be noticing that "how-to" educational videos work wonders because those educational videos are the ones that help viewers in real life filtered by relevance.
Consider the example, doctor Emi Mawson(UK-based) created content, thereby providing professional expertise. By twinning video effects and sounds in an impressive way, Dr.Dawson has attracted thousands of viewers to her oral care videos on TikTok.
If you're a frequent user of social media, you've probably seen that many people are now sharing their favorite TikTok videos on other platforms as well.
This cross-promotion can help marketers enhance their TikTok content by leveraging the communities they've developed on other social media platforms, such as Instagram.
Ready to get more views on TikTok?
The five tips, as mentioned earlier, would definitely help you get more views on the TikTok platform. It needs vital patience and dedicated efforts to make a successful campaign on TikTok.
Anne Joseph is a passionate social media writer and working at Bouxtie. She has strong strategy skills in developing and managing social media campaigns. She loves to make new connections and enjoys the opportunity to work with social media influencers. Start following her on Twitter.com.