SEO step by step
There are two necessary parts in optimizing your website, ON – page and OFF – page.
On – Site Optimization:
Optimization inside the website, like Editing the contents, keywords, Meta Tags, link Building, etc..
Step 1: Content is King:
You have to give quality contents as much as possible, with user friendly and Search Engine friendly words.
Step 2: Internal Links:
Internal linking is linking around your own website, on clicking a word points to any other page of your website using a href.
Internal linking keeps user to move around your website and more impressions to your website,
Step 3: Heading Tags:
The page should have one H1 heading tag that incorporates the primary keyword, and should align with the page title and the URL or the page.
This H1 tag should appear at the top of the page and should be the first thing people see when they arrive on a page.
Step 4: Adding Meta Tags
Meta description tags and Keywords tags, while not important to search engine rankings, are extremely important in gaining user click-through from SERPs. These short paragraphs are a webmaster’s opportunity to advertise content to searchers and to let them know exactly whether the given page contains the information they’re looking for.
The meta description should employ the keywords intelligently, but also create a compelling description that a searcher will want to click. Direct relevance to the page and uniqueness between each page’s meta description is key. The description should optimally be between 150-160 characters.
<metaname=”description” content=”waftr – Technically Entertaining “>
<metaname=”keyword” content=” Hack, Tips,Tricks). “>
Off – Site Optimization:
Optimization outside the website, like Linking site to web directories, social media sharing,
Step 1: Indexing Your site with Google
Indexing: Index website with Google search Engine.
Tool for Indexing: Webmaster tools by Google
Google Webmaster Tools is a no-charge web service by Google for webmasters. It allows webmasters to check indexing status and optimize visibility of their websites. It has tools that let the webmasters:
· Submit and check a sitemap
· Check and set the crawl rate, and view statistics about how Googlebot accesses a particular site
· Generate and check a robots.txt file. It also helps to discover pages that are blocked in robots.txt by chance.
· List internal and external pages that link to the site
· Get a list of broken links for the site
· See what keyword searches on Google led to the site being listed in the SERPs, and the click through rates of such listings
· View statistics about how Google indexes the site, and if it found any errors while doing it
· Set a preferred domain (e.g. Prefer example.com over www.example.com or vice versa), which determines how the site URL is displayed in SERPs
· Highlight to Google Search elements of structured data which are used to enrich search hit entries (released in December 2012 as Google Highlighter)
· Receive notifications from Google for manual penalties.
Step 2: Google Analytics:
Register your site with Google Analytics.
Google analytics gives the statistics about your website, from where, when, which page, through which browser the visitor visited your page can be found easily with graphs.
Used for :
Google Analytics is a free statistics tracking and analysis service that allows web site administrators to analyze traffic flow on a web site. Although most hosting solutions come with similar software, it may not be as easily understood or as easily navigated as Google Analytics. One of the more impressive features of Google Analytics is the ability to flag certain pages as “goals.” This is specifically beneficial to e-commerce web sites. However, regardless of the purpose of a website, Google Analytics can help make that web site better.
Step 3: Community Creation in Social Networks
This is the first and foremost step with which You have to initiate your process.
· Google Plus
Creating Company profile pages in all social networking sites and doing some promotions, lead to a good traffic to your site.
And By doing this You can extend your network online, get connected with your friends, share things with each other, and promote your company/website to build an online reputation.
Step 4: Blogging
This is one of the most powerful ways to promote your company/website online. You have to Write a blog of your own for your company/website and include lots of unique content.
Step 5: Directory Submission.
Submitting your websites to the topmost quality directories like DMOZ, Yahoo Directory, ZoomInfo, One Mission, Pegasus, etc.
Step 6: Social Bookmarking
Social Bookmarking is yet another powerful way of promoting your website. Some social bookmarking sites like Digg, Delicious, StumbleUpon, Propeller, etc. This may increase your website traffic based on how effectively You have participated.
Step 7: Link Exchange
Exchange links with service-related websites, that can help increase your link popularity, which is a major factor of Google’s PageRank algorithm.
Step 8: Article Submission
You have to Write articles of your own and submit them to popular article sites like Ezine, Go Articles, Now Public, Buzzle, etc. This will help you to attain some deep links for your website (though it’s usually a slower process).
Step 9: Classifieds Submission
You can do some classifieds submissions to advertise your products for free. Quikr, olx, etc.
Step 10: Document Sharing
Sharing your website documents like business documents, information brochures, and slides in Google Docs, Slide Share, etc. This will help to brand our website.
Follow all these process, You can see a wonderful change in two weeks!